• Sustainability

    We strive to do our part in protecting the environment by minimizing the amount of plastic we use.

  • Natural Ingredients

    We are intentional about sourcing high quality all-natural ingredients from African and Caribbean countries.

  • Hand Crafted

    Our products are hand crafted and manufactured in small batches to ensure effectiveness and potency. Each batch is prepared with focus, intention, and positivity.

Our Mission

Our hair is deeply personal, and our perception of it is critical to our well-being. Our goal is to empower our community to live more authentically by celebrating the pride, power, and possibility of black hair.

Art

Art has a wonderful way of expanding our understanding and perception. Through art we seek to promote the infinite expressions of the black hair experience.

Education

A strong education in black hair and how to properly care for it greatly enhances your confidence, understanding of yourself, and the long-term health of your hair. Our goal is to provide relevant and useful knowledge that enhances all of our understanding.

Excellence

The one thing we can all agree on is the pursuit of excellence. Excellence drives all that we do. We strive to push forward the standard for excellence in black hair. Inching ourselves ever closer to being at perfect peace with our hair.